SA843 | Culture, System, and Process for a Lucrative Multifamily Syndication Business with Kranti Ponnam

Kranti Ponnam

We invited Kranti Ponnam on the show to inspire and walk us through his incredible journey from migrating to the US to running five businesses!

In this episode, Kranti talks about the value of putting investors and people at the center of your business culture, having systems and processes in place, and what it takes to be a successful multifamily syndicator. Dive in today, and let us all learn from his thought leadership skills, experience, and mentality.

Key Points & Relevant Topics

  • Why Kranti had to shift from one asset class and niche to another at the beginning of his investing career
  • The value of having an end goal, systems, and processes in place as an investor or investing company owner
  • Ways W2 workers can invest in real estate and its benefits
  • What “value-add” means in real estate investing and how it works
  • How to make investors feel comfortable investing with you despite the risks of the current market condition
  • Valuable advice for syndicators facing challenges with tenants and rents

Resources & Links
Apartment Syndication Due Diligence Checklist for Passive Investor

About Kranti Ponnam

Kranti Ponnam is the founder and Chairman of the Board of kipi.bi. As an accomplished executive, Kranti’s background blends over 20 years of diversified experience across the Business, Technology, and Real Estate sectors with notable achievements as a 5x serial entrepreneur, technology services advisor, and multi-family investor.  

In addition, Mr. Ponnam currently serves as the President and CEO of SoftHQ, Director of Sydata Consulting, General Partner of Seroda Equity Partners, and operates as the Director of Capital at Four Oaks Capital. 

Most recently, Kranti was accepted into the Forbes Business Council – a prestigious community of influential business leaders and executives. Mr. Ponnam’s leadership style is best characterized by his servant leadership – putting the needs of his employees and customers at the heart of his business. 

Looking towards the future, Mr. Ponnam envisions building, scaling, and investing in high-performing businesses while providing next-generation solutions and premier quality of service to customers.

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