In this episode with Sonya Rocvil, our conversation focuses more on the property management side of the business. As an accountant, she discusses how she leveraged her skills to succeed as a new investor, her steps to educate herself, and her expertise in managing multifamily apartment investments.

Sonya also covers effective strategies for managing tenant issues, multiple properties, and building a solid property management team. Don’t miss out on ways to mitigate your challenges and integrate all these tips into your journey!

Key Points & Relevant Topics

• Sonya’s background in financial services and her start as an investor
• Steps Sonya had to take to gain her knowledge about real estate investing
• The power of joining investing groups in the market you want to invest in
• Establishing connection and good working relationship with your business partner
• The most critical aspects of operational and asset management’s success
• Things to consider to structure an effective meeting in your investing organization and its sole purpose
• Managing collection, rent issues, and other challenges with residents
• Challenges of managing assets in today’s market

Resources & Links

• Rich Dad Poor Dad by Robert T. Kiyosaki
• Apartment Syndication Due Diligence Checklist for Passive Investor

About Sonya Rocvil

Sonya Rocvil is the principal and founder of Bedrock Real Estate Investors, which specializes in the acquisitions and asset management of multifamily apartments in the United States. She has syndicated and operated six multifamily apartments totaling 462 units and has successfully life-cycled four of these apartment deals. She has also been an equity partner for multifamily investments totaling 438 units. 

Sonya began her career as an auditor and later transitioned to finance at a Fortune 500 Company. She has been Adjunct Instructor for the NYU School of Professional Studies and is a Certified Public Accountant and licensed real estate agent. 

Sonya holds a Master of Business Administration from Baruch College, Zicklin School of Business and a Bachelor of Science in Accounting from Rutgers University. 

Sonya is a best-selling co-author of the book Push Beyond Your Limits. A frequent guest on podcasts and webinars, Sonya lives with her husband and two children in Brooklyn, New York. 

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