We’re thrilled to have Roger Luri back on the show with his extensive expertise in building multifamily housing and mixed-use development projects!

Today, Roger shares their current focus market, his advice for new investors and developers, what his book and coaching program offers, and his perspectives on what’s going on in the market and economy today!

Key Points & Relevant Topics

• The difference between buying an existing and building a new multifamily
• Roger’s advice on successfully building a new multifamily 
• Insights on the current banking system, economy situation, and housing market
• What to consider when choosing a market for new multifamily construction
• Roger’s motivation behind writing his book “Don’t Buy Multifamily! BUILD IT”
• What limited partners can expect in a new development deal
• The future of the real estate market in the coming years

Resources & Links

• Roger’s first episode: SA458 | Shifting Your Perspective on Multifamily and Real Estate Development
• Roger’s book: Don’t Buy Multifamily! BUILD IT
• Apartment Syndication Due Diligence Checklist for Passive Investor

About Roger Luri

Roger has developed and built over $30MM in new construction residential and mixed-use properties in the Chicago market. His new book “Don’t Buy Multifamily! BUILD IT” tells you how it’s done and why it’s one of the most rewarding ways for investors to build wealth, year after year. “Growing up in Chicago, he was always fascinated by architecture.

After a career in commodities & securities at the Chicago Merc in the 1980s, he started out in real estate in 1987 putting together limited partnerships for historical tax credit rehabs in Chicago’s Buena Park neighborhood.

Through the early 90’s, he focused on marketing condo conversion projects on Chicago’s North Side and in 1994 he developed and built his first new construction 6 unit condo project in Buena Park. In the late 90’s and through the 2000’s, his companies focused on architectural design, development, construction and marketing of great condo projects and a large luxury single-family homes in Old Town, Buck Town, Lincoln Park and the Gold Coast as well as the Portico Townhome Project in the West Loop.

During this time from 2005-2010, he also served as a Director and Head of the Real Estate Committee on the board of Ravenswood Bank in Chicago’s Lincoln Square.

Serving on the loan committee of a community bank specializing in construction lending during the development heydays of the early 2000’s and credit crunch of 2008-2010 afforded a unique perspective and many lessons about risk and risk mitigation. He learned in the trenches, which deals are likely to run into troubles and which will stay strong if the market hits a rough patch.

With extensive experience in multifamily residential and mixed use development through several market cycles, he’s now focused on growing his private equity real estate firm. They partner with accredited LP investors. Their focus is to develop and build a portfolio of prime residential and mixed use properties.

—